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Radical Candor – How to Lead Your Crew Without Being a Jerk (or a Doormat)

Episode 8

Tired of walking on eggshells with your crew—or blowing up and regretting it later?

In this episode of Craftsman to Owner, we unpack Radical Candor by Kim Scott and show how construction business owners can lead with both clarity and care—without losing respect or dropping standards.

You’ll learn:

  • Why "just being nice" is ruining your culture
  • How to give honest feedback without blowing up morale
  • What it looks like to build a high-accountability crew that actually wants to stay

If you’re stuck between being too soft or too hard on your team, this episode gives you the tools to lead like an owner—not just a tradesperson with authority.

Challenge directly. Care personally. That’s real leadership.