Freedom Comes from Values, Not Hustle - What Patagonia’s Founder Can Teach Construction Owners About Building a Business That Actually Feels Good to Run

You’re not lazy. You’re just tired of running a business that pulls you away from what matters.

In this episode, we unpack the bold business philosophy of Yvon Chouinard—founder of Patagonia—and apply it directly to the construction world.

Because hustle can only take you so far.
It’s values—lived values—that build real freedom.

You’ll learn:

• Why most construction businesses are just glorified jobs—and how to change that
• How to turn your values into systems, habits, and hiring tools
• Why trusting your team might be the best investment you’ve never made
• The counterintuitive truth: when you stop chasing every job, your business gets stronger

If you want more clarity, more autonomy, and a company that reflects who you are, this one’s for you.