Web3 Marketing Is Broken — Alexandra Nicorici on Crypto Community, KOLs & Marketing | Ep #16 Artwork

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Web3 Marketing Is Broken — Alexandra Nicorici on Crypto Community, KOLs & Marketing | Ep #16

February 10, 2026 • HodlFM • Season 1 • Episode 16

0:00 | 37:17

🎙️ New HODL FM Podcast is live!

In this episode, Tanya Petrusenko sits down with Alexandra Nicorici, Web3 marketer, podcast host of Out of Ordinary, and founder of Web3 Marketing Hackathons, to talk about how crypto marketing really works in 2026.

We discuss why old growth tactics are failing, how Twitter bans and InfoFi collapses changed community building, why KOL campaigns often flop, and what marketers should focus on instead.

Topics include community building from zero, personal brands, influencer strategy, institutional vs community events, and where Web3 marketing is heading next.

🔗 Guest:
Alexandra Nicorici → / alexandranicorici
Out of Ordinary Podcast → ‪@OutofOrdinarypodcast‬

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