Grow With Kara
President of Growth Amplifier, Kara Prior, interviews successful attorney-marketers to uncover what's working, what's not, and how you can get on a similar path to growth. This weekly podcast has become a go-to resource for attorneys seeking to build and scale their practices through innovative marketing strategies.
Host Expertise & Background
As host of the popular Grow With Kara Show, Kara has interviewed more than 60 high-profile attorney-marketers. She brings over a decade of experience in legal marketing, combined with her background launching and growing Entrepreneur magazine's social network to over 100,000 members. Her unique perspective stems from being currently helping dozens of firms with their marketing through James Amplifier's comprehensive marketing system.
Podcast Content & Focus Areas
The show covers a diverse range of marketing strategies and growth tactics, with recent episodes featuring attorneys who have achieved remarkable results through:
- Social Media Dominance: Interviews with lawyers generating substantial client bases through platforms like TikTok, Instagram, and YouTube, including attorneys with millions of followers
- Referral Network Building: Proven strategies for expanding attorney referral networks and maximizing word-of-mouth marketing
- Niche Specialization: How attorneys successfully narrow their focus to dominate specific practice areas
- Technology Integration: Using AI, automation, and digital tools to enhance productivity and marketing effectiveness
- Scaling Operations: From solo practices to multi-million dollar firms, covering growth strategies that maintain work-life balance
- Budget-Conscious Marketing: Low-cost and organic marketing approaches that deliver high-value results
Practical Value & Real Results
What sets this podcast apart is its focus on actionable insights from attorneys who are actively implementing and succeeding with their marketing strategies. Each episode provides deep-dive conversations with successful attorney-marketers, offering listeners both strategic insights and tactical implementation advice they can immediately apply to their own practices.
Target Audience
The podcast serves attorneys at all stages of their careers - from solo practitioners looking to establish their first marketing systems to established firms seeking to scale or pivot their marketing approach. The insights are particularly valuable for lawyers in competitive markets who need cost-effective, proven strategies to stand out and grow their client base.
Grow With Kara
Rapid Growth, Low Spend, High Conversions
Alex Northover launched his Atlanta personal injury practice only 18 months ago, but already has 400 open case files, 3 attorneys, and 6 paralegals in his young firm.
Outside of paying for meals with potential referral sources, he spends little on marketing and nothing on the traditional sources of injury clients – SEO, PPC, radio, TV, and billboards.
So how does he do it? One of Alex’s two primary growth levers is accepting cases that have been rejected by multiple local injury firms, and then obtaining solid settlements.
During this session, Alex walks us through both of the techniques that are driving his rapid expansion and will share how:
- Having attorneys handle tasks traditionally assigned to case managers and paralegals provides the foundation for his swift growth
- His firm has a lead conversion rate of 90%, compared to the typical firm’s 45-50%
- He uses personal networking to expand his referral sources, including obtaining 7% of the firm’s cases from Uber and Lyft drivers
Discover how these proven strategies can work for your firm at JamesAmplifier.com.
Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
