Grow With Kara

Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney

Kara Prior Season 5 Episode 3

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0:00 | 40:14

What if a single book could transform your practice? For Joel Ankney, it did.

After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%.

But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed.

In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn:

  • Why a book can become a compounding marketing asset
  • How to identify the right niche and unmet need
  • The simple, local promotion strategies that got early traction
  • How one unexpected connection helped the book take off
  • Why books attract more informed, higher-quality clients
  • How Joel turned his book into speaking, referrals, and new opportunities

You’ll also hear how Joel uses his book in day-to-day practice: to educate clients, build trust, and streamline engagements.

If you’re looking for a smarter, more sustainable way to grow your firm, this interview offers a proven path.

Discover how these proven strategies can work for your firm at JamesAmplifier.com.

Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.