The Phluid Project is the world's first gender-free part-retail, part-community space.
After visiting Burning Man, The Phluid Project founder Rob Smith became inspired to move on from a 30-year career in corporate retailers like Macy's and create an inclusive retail experience for gender-nonconforming customers.
This episode of On Retail is all about the inspiring story of this community hub where people can stop, shop and engage.
The Phluid Project was named as one of New York's newest and most innovative retail concepts in BJSS' Concrete Comparisons report. See the leaderboard and download your copy at bjss.com/stores.
On Retail is the retail podcast of BJSS Business Consulting. Visit us at bjss.com/business to learn more.