Veganism has gone mainstream. And organisations are doubling down their efforts to attract vegan consumers.
How is it some companies have quickly adapted to these changing consumer needs and desires, while others have struggled to keep up with what people really want? With examples from Burger King to Greggs, and TFL to Uber, this inaugural episode of ChangeMakers looks at how companies are able to rapidly pivot whenever the direction of desire switches.
ChangeMakers is the change podcast of BJSS Business Consulting. It is hosted by BJSS People & Change consultants Tom Silver and Becca Duncan. Visit us at bjss.com/business to learn more.