The Real Tale of Retail and Wholesale… all the dirty secrets
The Real Tale of Retail and Wholesale peels back the polished storefronts to spill the tea. With 40 years in the wholesale side (Matthew) and 20 years in the retail side (Christina) we’ve seen it all and now we’re sharing it! From shady deals and markup secrets to buyer drama. We dish it out with honesty and humor. Welcome to the side of fashion business no one talks about...
The Real Tale of Retail and Wholesale… all the dirty secrets
Retail Wholesale 101
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If you’ve ever wondered how a product actually gets into a store, this episode is for you.
Matthew and I are pulling back the curtain on the retail buying process and sharing real insider tips from both sides of the table.
In this episode we talk about:
• How to get into a store to pitch your brand or product
• What buyers are really looking for (hint: it’s not always what you think)
• What wholesalers look for when building a brand
• The biggest mistakes people make when pitching retailers
We also share the story of how Matthew and I first worked together — and how we helped grow a business from $200K to $3 million.
It’s part strategy, part retail secrets, and a little behind-the-scenes of our history working together.
If you’ve ever had a product idea, wanted to pitch a retailer, or wondered how the retail world really works… this episode is for you.
🎧 The Real Tale of Retail & Wholesale – All the Dirty Little Secrets
