Startups Decoded
Startups Decoded is a podcast that provides real-world insights into startup strategy and growth, featuring expert-led content, insider stories, and actionable takeaways for founders and investors. We bridge the gap between theory and practice, offering practical lessons to help entrepreneurs thrive in today’s fast-paced ecosystem. More than just a podcast, it's a resource for innovators who dive deep into the strategies behind building and scaling successful startups.
Startups Decoded
Ep#8: The Power of Brand for Startups with Danish Chan
In today’s fast-paced and ever-evolving business landscape, brand strategy is more crucial than ever. As consumer expectations shift and competition intensifies, modern brands must redefine their approach to stand out and drive sustainable growth. Danish Chan, co-founder of Untangld and founding partner of ‘by The Network,’ brings a wealth of experience in reshaping how brands connect with their audiences. In this podcast, we’ll explore the importance of developing a robust, adaptable brand strategy that not only speaks to today’s consumer but also sets a foundation for long-term success. From building authentic connections to navigating the digital age, we’ll dive into the key principles that enable brands to not just survive, but thrive in a competitive market.
Music Credit: "Neptuno" - Phondupe (Album: Onykia)
Danish Chan (LinkedIn)
Co-founder of strategy shop Untangld, and Founding Partner of the international creative network, 'by The Network'. I'm also a regular judge at the Effies and Warc Awards and a sometimes contributor for global and local marketing publications.
Untangld (Website)
Untangld is a brand and customer strategy studio, working with businesses around the world to redefine how they win.
Chapters
00:00: Introduction to Brand Strategy
01:35: Understanding Untangled and Its Mission
03:10: Defining Brand Strategy
05:36: The Evolution of Brand and Founder DNA
10:44: Stages of Startup Growth and Brand Strategy
11:40: Foundational Elements for Early Stage Startups
15:10: Transitioning to a More Rigorous Brand Strategy
18:11: Differentiating Brand Messaging from Product Messaging
20:15: The Importance of Emotional Connection in Branding
26:45: Brand Fame and Its Impact
33:08: Conclusion and How to Reach Untangled