The Strategic Hustle Podcast

Why Your Systems Aren’t Working — Even If You’re Doing Everything Right

Jacqueline VanDenBerg | The Strategic Hustle Season 1 Episode 3

You’ve bought the planner.
You’ve signed up for the software.
You’re juggling all the tools and still feel stuck.

In this episode of The Strategic Hustle Podcast, Jacqueline shares the uncomfortable truth about why so many entrepreneurs stay overwhelmed — even when they’re checking all the right boxes.

You’ll uncover:
 • The hidden gap most business owners miss
 • How to spot when your systems are driving the wrong outcomes
 • What to do when everything feels muddy, inconsistent, or off-track
 • A practical 10-minute exercise that could shift everything

This isn’t about doing more. It’s about getting back in control of what you’re building — and why.

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🎵 [Opening music fades under]

Hey there — welcome back to The Strategic Hustle Podcast.
I’m Jacqueline — systems expert, founder of The Strategic Hustle, and someone who spent nearly 40 years leading high-stakes corporate teams before building two purpose-driven businesses of my own.

So if you’re an entrepreneur, a side-hustler, or honestly just someone trying to figure out how to run your life with less chaos and more confidence — you’re exactly where you’re meant to be.

Today, I want to have a conversation that might feel a little uncomfortable at first.
Because we’re talking about clarity.

Not the surface kind — not just goals you scribble in a notebook on New Year’s Eve.
I mean the kind of deep, honest clarity that forces you to make decisions… the kind that sets real boundaries, shapes your offers, focuses your time, and actually tells your systems what they’re supposed to be building.

Here’s the thing most people miss:
Before you can streamline, automate, or scale anything — you have to be clear on what you’re even trying to build.

Otherwise, all you’re doing is making your confusion more efficient.

So today, we’re going to slow down.
We’ll break down what real clarity looks like in your business, how to spot where you’re missing it, and how to start building the first — and most important — system you’ll ever create.

Let’s get into it.

🎵 [Music fades out]

🎵 [Upbeat instrumental music fades in — modern, confident, and encouraging tone]
 
Hey podcast listeners — I’ve got something exciting for you!

My course Work Smarter in Life and Business is officially open, and you can get started right now.

If you’ve been feeling stuck in the chaos, juggling too much, or just wanting a better way to run your life or your business — this is it.

Head over to thestrategichustle.com to jump in.

I can’t wait to see you inside.

🎵 [Music continues under, then fades out at the end]

🎵 [Opening Music — fades under]

Hey there — welcome back to The Strategic Hustle Podcast.
I’m Jacqueline — systems expert, founder of The Strategic Hustle, and someone who spent nearly four decades inside the pressure cooker of corporate life before building two purpose-driven businesses of my own.

So if you’re an entrepreneur, a side-hustler, or just someone trying to figure out how to run your life with less chaos and more confidence — you’re in exactly the right place.

Today, we’re digging into something that almost everyone gets wrong.

It’s not glamorous. It’s not a shiny app or a color-coded planner.
It’s clarity.

And honestly? It’s the very first system you need.

Because if you’re not clear on what matters, no tool is going to save you.
That’s why clarity has to come first — so everything else you build actually fits.

🎵 [Music fades out]

PART 1 — WHY CLARITY MATTERS MORE THAN ANY TOOL

Here’s the deal:

I see entrepreneurs all the time investing in project management tools, productivity courses, software subscriptions, gorgeous planners — you name it — hoping that’s going to solve the problem.

And don’t get me wrong — those things can be incredibly valuable.
I love a good dashboard as much as the next person. There’s nothing wrong with wanting your business to run smoother.

But let me give it to you straight:
You can’t systematize confusion.

If you don’t know where you’re going, all those tools will do is get you there faster… to absolutely nowhere.

I’ll tell you a quick story.

Back in my corporate days, I worked with global teams managing massive compliance systems.
We’d have entire departments dedicated to dashboards, monthly metrics reviews, site audits. I mean — these were intricate, world-class systems.

But here’s what I saw more than once:
If the leadership team wasn’t crystal clear on the actual business strategy?
None of those systems mattered.

They’d have people chasing targets that didn’t even align with the core mission of the company.
Entire teams were hitting their numbers — and celebrating — even though those wins were steering them further away from what actually mattered.

And here’s the kicker — the systems were still working.
They were just working to drive the wrong outcomes. Because they were built on confusion.

Same goes for you.

If you’re not clear on:
 • What you really want out of this business,
 • Who you serve,
 • How you want to run things day-to-day,

Then your systems — your tools, your planners, your courses — can’t possibly do their job.
Because they’re missing the strategy that tells them where to take you.

PART 2 — WHERE YOU’RE LIKELY MISSING CLARITY

So let’s break this down.

Because it’s easy to think you’re clear just because you’re busy.
Busy feels productive. Busy feels like momentum.

But busyness without clarity? That’s just running in circles.
So I want you to listen carefully and ask yourself honestly — is this you?

Your offers.
Do you have one core offer you can explain in two sentences?
I mean actually explain — not rattle off a laundry list of what’s included or the bonuses.
Can you clearly say who it’s for, what it does, and why someone should care?

Or do you kinda ramble… change it up depending on who’s asking… maybe throw in discounts just to sweeten the deal because deep down you’re not sure it’s compelling on its own?

I’ve coached plenty of owners who — when we really peeled it back — couldn’t give me a clean, confident two-sentence description of what they were selling.
And that’s not a knock on them. That’s just reality for so many entrepreneurs who jumped in feet first without building a strategy first.

Your time.
Do you know the top three strategic priorities that will move your business forward this quarter?

Not someday. Not eventually.
I mean right now.

Or are you waking up each day reacting to whatever’s loudest?
The emails. The client requests. The social media rabbit holes.
All that stuff feels urgent. It fills your hours.
But is it moving you toward the business — or life — you actually want?

I’ll be honest, even with all my years of systems and planning — if I don’t stay intentional, my day can easily get hijacked by other people’s fires.

Your delivery.
Are your clients or customers getting the same experience every single time?
Do you have a process, or is it kinda held together with duct tape and a prayer?

Or does it depend on how frazzled you are that week?

I’ve seen businesses literally tank their reputation — not because they didn’t care, but because their client experience was tied directly to the owner’s personal stress level that week.
That’s not sustainable.
And it’s definitely not scalable.

[Reflection Pause]

So grab a piece of paper — or if you’re driving, just think on it for a second.

I want you to name the one area of your business or life that feels the muddiest right now.

Is it your offers?
Your priorities?
Your customer experience?

Just pick one.

That’s your starting point.

Because clarity isn’t something you do once and forget.
It’s the first system — and it’s a living system.
It changes as you grow.

PART 3 — CLARITY IS A LIVING, BREATHING SYSTEM

Back in my corporate life, we’d run quarterly business reviews with teams all over the world.
We’d revisit goals, look at what shifted, spot where we were off track, and make adjustments.

Not because we failed — but because businesses evolve.
Markets change. People change.
Sometimes our biggest customers would change their focus overnight, and we’d have to pivot.

Your clarity has to keep evolving, too.
So don’t think of this as a one-time exercise.

This is something you’ll come back to every season, every time you hit a new revenue milestone, every time life throws you a curveball.
Honestly? Every time you feel that weird little swirl in your gut that says:

“This isn’t working the way it used to.”

That’s your clue to pause and get clear again.

PART 4 — THE TRUTH MOST PEOPLE AVOID

Can I give you one hard truth?

Most people avoid clarity because it forces decisions.

And decisions? They mean you’re going to close doors.

It feels safer to stay broad, to keep all the options open, to say

“I kinda do everything. Whoever needs me, I can help.”

But you know what that actually does?

It spreads your energy, your time, your money so thin that it pretty much guarantees you never get real traction.

When you’re trying to market to everybody, you’re not truly resonating with anybody.
 And your systems — your tools, your marketing calendar, your beautiful workflows — they’re trying to support a strategy that doesn’t actually exist.
That’s why it feels like you’re spinning your wheels.

PART 5 — QUICK ACTION

So here’s what I want you to do this week.

Take 10 minutes — just 10.
Set a timer if you have to.

And answer this:

What does success look like for you six months from now?
Is it hitting a certain revenue target?
Is it working fewer hours?
Is it finally having systems so tight your clients rave about you and send referrals without even being asked?

Then answer this:

What are the top three priorities that will get you there?
Be ruthless. It’s only three.

Maybe it’s refining your core offer.
Maybe it’s tightening up your delivery process.
Maybe it’s finally carving out time each week for big-picture planning instead of living in the weeds.

Write them down.
Put them somewhere you see every day.

That’s the beginning of your clarity system.
It’s not fancy. But it’s powerful.

CLOSING & CTA

🎵 [Soft music fades in]

Listen, if this hit home for you — if you’re realizing maybe you don’t have the clarity you thought you did — that’s exactly what I help with.

At The Strategic Hustle, we don’t just teach you tools.
We build the foundational clarity so your systems actually work — and your business doesn’t run you into the ground.

You can check out the course, the workbooks, and all the practical support at thestrategichustle.com.

And hey — if this episode helped you, would you share it with a friend who’s also out there trying to build something smart, something sustainable?
It means more than you know.

I’m Jacqueline, and this was The Strategic Hustle Podcast.
Catch you in the next one.

🎵 [Music up and out]

🎵 [Soft music fades in]

Alright — before we wrap up, I want to leave you with this:

If today’s episode got you thinking about where your clarity might be missing — or how much simpler things could be with the right systems in place — that’s exactly what I help with.

At thestrategichustle.com, you’ll find practical courses, guided workbooks, and all kinds of tools to help you build a business or a life that actually fits you — without the overwhelm.

And if you want more behind-the-scenes, more daily insights, or just to connect on a human level, come hang out with me over on Instagram.
You can find me at @strategichustle_society — I’d love to see you there.

Thanks for spending this time with me today.
I’m Jacqueline, and this was The Strategic Hustle Podcast.

🎵 [Music up and out]