Traditionally Self-Published with Mica Merrill Rice

Part Two: How to Make Your Author Website Work for You: Blogs, Press Kits & Reader Discovery

Mica Merrill Rice Season 2 Episode 18

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 17:48

You have your author website, but how can you make it work harder?

Last episode, I talked with Elina Haverinen about why writers need websites. In this episode, I’m taking it a step further and focus on what you can actually do with your website once it’s built. Your website can be more than just a landing page; it can also support your writing career, help readers discover your work, and create opportunities behind the scenes. 

In this episode, I cover three practical ways to elevate your website without overcomplicating it:

  • how blogging can improve discoverability through SEO
  • why every author should have a simple press kit
  • how to design your site with your reader’s journey in mind

I also share a few of my favorite technical tips for authors—from optimizing SEO descriptions to using alt text and linking strategies—to help your site work for you long-term.

These small practical steps can help make your website stand out and get discovered over time. 

Websites Referenced in this Episode: 


Have a publishing question? Email me at mica@micamerrillrice.com 

Subscribe to The Night Writer Newsletter

Website: micamerrillrice.com 

Instagram: @micamriceauthor

Facebook: @micamriceauthor

TikTok: @micamriceauthor

"Traditionally Self-Published" theme music is written by Landon Bailey and performed and produced by LNDÖ