Deduct This With Carrie and Lexi
Listen to tax and accounting professionals sharing proven methods, useful tips, and practical experiences to help you succeed more at your firm. Each episode provides clear insights designed to help you handle client work more effectively, simplify tax preparation, and better deliver advisory services.
You'll gain:
- Practical tips for efficient client interactions.
- Proven ways to transition confidently into advisory work.
- Effective methods to increase success without hiring additional staff.
- Useful lessons from experienced tax professionals focused on improving outcomes.
Together, we're helping tax professionals perform better, achieve more, and simplify success.
Deduct This With Carrie and Lexi
Stop Being Invisible: How Five Minutes a Day Can Transform Who Finds Your Firm
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You already have a brand. The question is whether you're building it on purpose, or letting it build itself by default.
Katie Thomas, CPA, knows exactly what it costs to stay invisible. Not in dollars, but in impact. The clients you never reached. The problems you were perfectly qualified to solve but never got the chance to. In this episode of Deduct This, Katie reframes personal branding and content marketing entirely: it is not about being salesy, it is about being findable by the people who need you most. If you have been hiding behind great work and wondering why the wrong clients keep showing up, this conversation will shift something for you.
Discover how Katie's impact, influence, and income framework changes the way tax professionals think about growing an accounting firm. Learn why the most powerful personal branding move you can make right now takes less than five minutes, how to use LinkedIn as your one platform strategy instead of trying to be everywhere at once, and how to stop attracting the wrong clients by getting specific about your ideal client from the start. Whether you are stuck in the feast or famine cycle of tax season or trying to expand into year-round advisory services, this episode gives you a clear and actionable path toward accounting firm marketing that actually works.
What you'll learn:
- Why expertise without visibility is just invisibility (and what to do about it)
- How to use content marketing to attract ideal clients to your CAS or advisory practice without feeling like you are selling
- The one LinkedIn platform strategy that works better than trying to be everywhere at once
- Why giving away your knowledge for free actually builds your client base, not shrinks it
- How to position your tax or accounting firm so the right people find you and the wrong ones self-select out
- The single action you can take today to start building visibility and personal branding for your firm
Marketing is not sleazy. Marketing is serving. And the tax pros who understand that are building the kind of accounting firm you actually want to work in.
Explore ProConnect Tax to streamline tax preparation: https://accountants.intuit.com/tax-software/
Connect with the hosts:
🎙 Carrie Hammond: https://linkedin.com/in/cahammond
🎙 Lexi Bonicard: https://linkedin.com/in/lexibonicard
Follow Katie Thomas:
LinkedIn: linkedin.com/in/katiethomascpa
Website: leaders-online.com
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