Industry Transparency Podcast
The Industry Transparency Podcast explores the stories behind the labels, the science behind the claims, and the standards behind the ingredients. Brought to you by the Industry Transparency Center, this B2B-focused series goes beyond buzzwords to bring clarity, accountability, and expert insight to a complex and fast-moving industry.
Each episode features unfiltered conversations with the people shaping the future of health and wellness. Hear from scientists, founders, formulators, regulators, and brand leaders on everything from clean label trends to clinical research, sourcing, regulatory shifts, and consumer trust.
We’re tackling the tough questions so you can make smarter decisions and build trust with your customers.
Industry Transparency Podcast
Postbiotics: Nuances, Issues, and What the Industry Needs to Know
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Postbiotics are gaining traction. But beneath the buzz lies significant confusion about what they actually are and how they work.
Our latest global supplement survey reveals that postbiotics are far from just a trend. Consumers are actively using them for digestive health, immune support, and skin concerns, yet a critical gap still remains. Both the industry and consumers struggle to clearly define and differentiate postbiotics from their probiotic and prebiotic counterparts.
Join Steve Imgrund and Ana Aleksic, MSc, Science Writer & Editor and Fractional SEO & Content Strategist, as they cut through the noise and deliver much-needed clarity on this rapidly evolving category.
In this session, we'll explore:
- The science-backed definition of postbiotics (and what they're not)
- How terminology and regulatory frameworks are evolving globally
- Key consumer insights from our annual supplement survey
- Where the postbiotic category is headed, and what it means for the industry
Want a preview of the consumer data? Download our Snapshot Report today.
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