Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Patrick Faga | From Flashcards to FirstWork: Digitizing ABA for Independent Learning
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On this episode of Tim Talks: ABA Therapy, Timothy Zercher sits down with Patrick Faga, Founder of FirstWork, to explore how technology is reshaping ABA lesson delivery. Patrick shares how his background as a behavior technician sparked the idea to ditch laminated flashcards in favor of scalable, digital learning tools - and how that decision is creating more efficient, learner-driven experiences both in the clinic and at home.
In this rapid-fire episode, they dive into:
- How FirstWork is transforming lesson delivery for BCBAs and special educators
- The surprising success of digital tools for learners on the spectrum
- Balancing operational efficiency with learner outcomes
- How independent learning through FirstWork could unlock new possibilities for the field
If you're passionate about innovation, efficiency, and scaling impact in ABA, this episode is for you.