The Visible(ish) Podcast

Mental Health & Business Success: Louis Watkins Clear for Men Story | Visible(ish) Podcast Ep. 16

Melissa Howard Season 1 Episode 16

Mental Health & Business Success: Louis Watkins Clear for Men Story | Visible(ish) Podcast Ep. 16

Join the Visible-ish Podcast for a conversation on the real challenges of marketing and business, as well as the honest insights about what it takes to show up as a business owner. This episode covers topics on how to use social media more effectively, and how to improve your digital marketing strategy, along with growing your online business and leadership skills.

Louis Watkins, founder of Clear for Men, shares the raw reality of building an authentic skincare brand from mental health struggles during lockdown. From nearly giving up in April to his breakthrough LinkedIn post that connected with hundreds of struggling entrepreneurs.
In this unfiltered conversation, Louis reveals:

How lockdown mental health challenges sparked Clear for Men's mission
The 18-month private label product development journey
Why he went from faceless brand to authentic personal visibility
The LinkedIn breakdown post that changed everything
Building organic community through TikTok lives and consistent content
The QuickBooks moment that reignited his belief
His upcoming collaboration with Simon Squibb

"The cost to acquire a customer isn't necessarily money when you're starting out - it's your time." - Louis Watkins
Perfect for entrepreneurs struggling with authentic visibility, anyone building a purpose-driven business, or those interested in men's mental health advocacy.

Chapters

00:00 Intro - What does "visible(ish)" mean to Louis?
02:30 The lockdown mental health crisis that started everything
07:45 Why skincare became the vehicle for mental health advocacy
12:40 The 18-month product development journey with manufacturers
20:15 Early struggles: 20 orders in 4 months, then 11 in 7 months
25:30 The decision to become the face of the brand
32:15 The April breakdown and the LinkedIn post that changed everything
39:20 How QuickBooks' purchase reignited his spark
45:30 Building authentic community on TikTok and LinkedIn
52:15 The organic approach vs paid advertising
56:45 Simon Squibb collaboration and upcoming plans
62:30 Clear for Men products and where to buy
64:15 How to follow Louis across all platforms

Connect with Louis: 
https://www.instagram.com/weareclear_
https://www.tiktok.com/@weareclear_
https://www.facebook.com/weareclear1
https://www.youtube.com/@ClearForMen
https://www.instagram.com/louiswxtkins
https://tiktok.com/@louiswxtkins
https://www.linkedin.com/in/louis-watkins-29637126a

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward