The Visible(ish) Podcast

Red Flags and Green Lights: Choosing the Right Business Partners for Collaboration - Ep. 19

Melissa Howard

Red Flags and Green Lights: Choosing the Right Business Partners for Collaboration - Ep. 19.

Collaborations don’t have to be cringey or complicated. Melissa breaks down how to find the right partners and create win-win situations without the sleazy sales pitch. Tune in for practical strategies and real talk on mastering collaborations the Visible(ish) way.

In this episode:

  • How to spot the perfect collaboration partner (hint: it’s all about shared values, not just numbers)
  • Ways to reach out without feeling awkward or desperate
  • Collaboration ideas that aren’t just big launches or sales funnels—think podcast swaps, bundles, and more
  • Setting clear expectations and boundaries so nothing falls through the cracks
  • How to avoid the “icky sales” vibe and focus on genuine connection

Ready to boost your visibility and grow your business, on your terms? Hit play!


Chapters

00:00 Navigating Collaborative Partnerships

03:45 Complementary Partnership Values

08:39 Simple Collaboration Ideas

12:01 Plan Clearly for Live Sessions

14:58 Collaborate Authentically for Mutual Benefit

16:20 Visibleish Podcast: Visibility & Growth

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Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

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