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The Visible(ish) Podcast
For the brilliantly messy humans ready to show up as themselves!
Tired of the "post every day, be everywhere, hustle harder" visibility advice?
SAME.
This is where we get real about what it actually takes to show up in business when visibility feels stretchy, imperfect or just plain hard.
No filtered perfection here. Just honest conversations about building sustainable visibility that works with your brain, your energy, and your beautifully chaotic life.
Whether you're a seasoned business owner who's been hiding behind the scenes, someone managing ADHD or fluctuating energy or you're just bloody tired of feeling like you should be doing visibility differently, this podcast is for you.
Join photographer, video producer, visibility coach and fellow recovering perfectionist, Melissa Howard, as she shares the messy behind-the-scenes reality of building authentic business visibility.
From mindset wobbles to technical tips, boundary-setting to body acceptance; we're covering it all with zero fluff and maximum realness.
Because your weirdness IS your wonderful. And the world needs more you, not more perfect.
New episodes weekly. Bring coffee, leave the "shoulds" at the door.
The Visible(ish) Podcast
Finding YOUR Unique Selling Point: Standing Out in a Crowded Market - Ep. 23.
Finding YOUR Unique Selling Point: Standing Out in a Crowded Market - Ep. 23.
In this episode of The Visible(ish)™ Podcast, Melissa Howard breaks down how to identify your TRUE unique selling point (USP) that goes beyond generic claims like "I'm passionate" or "I care about my clients."
Your real USP isn't just your methods or personality—it's the unique combination of your background, experiences and perspective that shapes how you see and solve problems. Melissa guides you through practical exercises to uncover your "golden thread"—the core belief that stems from your lived experiences—and shows you how to weave it through all your content.
Chapters
00:00 Introduction
00:57 Why generic USPs don't work
02:08 This week's Visible(ish) cheat sheet
04:17 What a real USP looks like
06:49 How Melissa's unique combination creates her edge
12:32 Finding your golden thread
15:30 Identifying your three feeling words
18:30 How to weave your golden thread into your content
21:39 Content audit: Does your current content show your edge?
22:57 How to take action
Key Takeaways
• Your USP isn't "I'm passionate" - it's the unique combination of your lived experiences
• Your "golden thread" is the belief that everything you do stems from
• Choose three "feeling words" that you want people to experience from your content
• Filter all your expertise through your golden thread for consistent, authentic content
Connect with Melissa here:
Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/
Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward