Startup Warriors

Ep 5: Due Diligence - How to Stand Out

Startup Warrior

This episode is your backstage pass to understanding how top investors conduct due diligence—and how you, as a founder, can ace it. Based on The Due Diligence Guide for Founders, we explore how to proactively prepare, build investor trust, and close with confidence. Whether you’re raising a pre-seed round or scaling toward Series A, this is the episode that will keep your raise from falling apart in the final mile.

Main Topics Covered:

  • What is Due Diligence?
     A look into what investors really examine—beyond the pitch deck.


  • Key Documents You Need:


    • Cap table


    • Founding agreements


    • IP ownership


    • Financial models


    • Tax filings


    • Customer contracts


    • KPIs and metrics


  • The Virtual Data Room (VDR):
     What it is, what to include, and how to organize it for speed and transparency.


  • Investor Red Flags:
     Common deal-breakers—like poor documentation, cap table confusion, or legal uncertainty.


  • Time Management:
     Why delays in diligence kill momentum—and how to avoid them.


  • Relationship Signals:
     How founders behave during diligence is often more telling than the documents themselves.


Key Takeaways:

  • Treat diligence like a sales process—it’s about removing friction and building trust.


  • The more prepared you are, the faster and cleaner the deal closes.


  • Transparency earns respect. Trying to “hide” issues only creates investor mistrust.


  • A clean, organized data room can set you apart from 90% of startups.


Start preparing before you start pitching. Diligence readiness is fundraising readiness.


👉 If you’re a founder navigating fundraising and want expert help building your capital strategy or raising funds, visit startupwarriors.io/podcast to get started.