Couture Conversations
At Couture Med Spa, we believe that true radiance starts from within. Our mission is to transform the med spa experience by making self-care accessible, affordable, and empowering. In a world filled with unrealistic beauty standards, we’re here to change the narrative—because beauty isn’t just about how you look, it’s about how you feel.
Join us as we explore the latest in aesthetic treatments, wellness trends, and confidence-boosting insights. We’ll sit down with industry experts, share real client experiences, and dive into the transformative power of personalized self-care.
Whether you’re looking to enhance your natural glow, learn about cutting-edge treatments, or simply embrace a new perspective on beauty, you’ve come to the right place.
Couture Conversations
Don't Be Scared: Your Aesthetic Journey Starts With a DM
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Ever wondered who's actually behind those med spa social media posts you see while scrolling? Meet Dominique, the pink-haired creative force connecting clients with aesthetic treatments at Couture Med Spa. In this revealing conversation with host Lindsay, Dominique pulls back the curtain on what happens when you submit that inquiry form or slide into a med spa's DMs.
As the first touchpoint for many clients, Dominique plays a crucial role in making the sometimes intimidating world of aesthetic treatments more approachable. "When you're researching the aesthetic world, if you don't have any background in what you're looking at, it can be very overwhelming," she explains. "That's where I come in, as I bring it to you in a very simple way, because it doesn't have to be complicated." With experience working in multiple positions at Couture Med Spa, including as a medical assistant, she brings both professional knowledge and personal experience to every client interaction.
The creative aspects of social media management clearly fuel Dominique's passion. From orchestrating TikTok trends with providers to sharing behind-the-scenes glimpses of team events, her strategy focuses on humanizing the aesthetic experience. She notes that content featuring the med spa team consistently performs best: "It puts a face to our company and I think it's more personal and helps people realize we're not just in it for signing up memberships." This authenticity shines through whether she's answering questions about Botox pricing (her most common inquiry) or sharing her own transformation story (she's lost 60 pounds using triseptide).
Ready to connect with Couture Med Spa? Dominique's advice is refreshingly simple: "Don't be scared. I'm literally a wealth of knowledge and I enjoy being able to explain things and make them less scary." Whether through the website's live chat, Instagram DMs, or a traditional phone call, she's ready to guide you through your aesthetic journey with expertise, understanding, and maybe even a Taylor Swift reference or two.
Welcome to Couture Conversations, the podcast that dives into all things beauty, confidence and behind the scenes of med spa life. I'm your host, lindsay, the lead esthetician at Couture Med Spa. Today, I'm excited to be joined by Dominique, who plays a huge role in how we connect with our clients online and behind the scenes, from growing our social media presence to making sure every new lead and client question is handled with care. She's truly part of the heartbeat of Couture. Dominique, thanks for being here.
Speaker 2Wow, what an intro. I'm so honored.
Speaker 1You sound so fancy. Oh, thank you, You've you Really good Well you know, sometimes you gotta be.
Speaker 2No, I'm just kidding. She's like I'll take it. I'll take it. I'll take all the praise I can get.
Speaker 1You deserve it, you do, thank you, thank you. So for any of the people who might not know you yet, can you share a little bit about your role here at Couture and what day to day at Couture and what day-to-day at Couture looks like for you?
Speaker 2Yeah, so I um am in one of the locations every single day, um during the week, so Monday through Friday. If you see the pink haired woman in the spa that's me, feel free to say hi, cause I've, like I said, I'm in the spa. Um, I do a lot of first touch points for, like if you send an inquiry through um, facebook, instagram, even just like off of our ads or you know any kind of inquiry, I'm typically the first person um reaching out to you within like that 24 hour period. So I do get to talk to a lot of people. But I'm also doing all of the social media posts. So any stories that you see, any posts that you see, go live. I work really closely with the marketing team here at Couture Um and we come up with strategies and campaigns and make it happen. So I'm very busy, you are very busy.
Speaker 1So do you typically, do you have a routine when you come in each day like a certain thing you work on first and kind of go down the line, or is it kind of just? It's kind of a lot of screaming and running around.
Speaker 2No, I'm just kidding, um. So typically in the morning, like um, I it's like a running joke I, I literally carry my desktop computer with me and we call it my laptop. It's, um, I literally have a desktop computer that I bring with me to every location. Um, so I'll get my computer all set up. Um, and I will typically, you know, check emails just make sure nothing's burning down Um, and if not, which you know, it doesn't really happen a lot.
Daily Life Managing Med Spa Communications
Speaker 2Thankfully, we have a pretty good, pretty good order and structure of things. Um, I will go into those leads. So, um, I will call and text people, make sure everyone's getting um connected with us somehow. Um, and then after that it's a lot of planning and a lot of um scheduling. Um, I also work very closely with the teams and coming up with ideas and um, you guys are always sending me um really good content too. It's it's been really fun, but, um, my day it's the same and it's also not, so it really just depends. Uh, like next week, uh, we have a really big event coming up. Um, I'm going to be uh really like headstrong in that. So, yeah, it's chaotic and fun and never boring.
Speaker 1So for anyone who doesn't know, when you say a lead, what's a lead?
Speaker 2So if you are scrolling on social media and you see something for us that comes up and you're like, oh, that looks really interesting. 797 Botox who doesn't love that? Right, you click on it and you fill it out, that gets pushed over to me, and then at that point I would call you and, just you know, make sure you don't have any questions, and if you do, we go ahead and answer those and, um, I invite everybody to come in and get a complimentary, complimentary consultation, um, and then you know, we just go from there. Like you know, sometimes you just want a little piece of information, sometimes you just want to know, um, you know what we offer, and and sometimes you want to sign up for a membership, and so I am that first person, uh, reaching out and trying to get that information to you so you can make a decision and, you know, hopefully coming on, coming on board with us.
Speaker 1You wear a lot of hats, so social media, client calls, managing leads, all the things that you do. What part of your job excites you the most?
Speaker 2Honestly, the the creativity, like the freedom of creativity that I have. Um, I am very naturally very visual and kind of like quirky sounds, cringe, but I, uh, I am goofy and fun and you know I I enjoy being able to um kind of express myself in a brand that I feel very passionate about. Um, so any ideas and stuff that I come up with, you know I am excited to share, I'm excited to um, you know, kind of follow through with um and it's it's fun to be able to be like, okay, today I want to do this and then, oh well, next week this would be really fun and let me get with Lindsay on this and see if she can make me a video or, you know, get with the girls and see what we can come up with here. So definitely the the creativity aspect of of all the hats.
Speaker 1So social media is such a huge part of how people discover us. People find us. Most people use social social media these days as a tool. Um, what's your approach to growing our presence online?
Speaker 2Um, right now we are kind of in a new era, um, of trying trying new things. Um, you know, typically, like the standard before was just like you make a post and you know if you get any inquiries from that, like I'm just answering those. But now, um, we are kind of going more into like a, a bigger presence. I would say, um, like we're going to be making um more exciting posts and um stories have been very fun.
Connecting with New Clients
Speaker 2So, um, we're evolving and you know that that takes um and that takes a lot of effort, um, and so, you know, look out, because we're going to be on your timeline and you better be liking and sharing and, um, you know, it's really fun to like, uh, we just did a free lip filler giveaway, um, so, like clients who came in and did like a certain amount of Botox or something, they got entered into this free filler raffle and so, um, now we're starting to see some of those clients come in and actually redeem their filler and it's so exciting. Um, you know, to announce them through our social media page and then, you know, eventually hopefully post their results because, I mean, they've been eating it up and so we'll, we'll sometimes do even just flash sales, like, if you see this on our story, like mention it. Um, so I think being more present, uh on social media and like being more available, is going to help. Um, you know, a lot of people decide to come in and, uh, it's been fun.
Speaker 1Are there certain types of post or content that you find gets the most attraction?
Speaker 2Anything with the team. I think we have a really fun bunch, and so when they send me really silly things, it's personally my favorite. But like, but, like, wow, we do a lot of um mini events and big events and so, um, we always try to get like team pictures and we'll do um the contests within the team, um, and you know the winners will go out and do fun things like team building Um, and so any anytime I get those pictures, um, social media eats it up. They love it. Um, and I think just showing your guys' personality to online um it, it puts a face to our company and I think it's more personal and helps people like oh, they're not just, you know, in it for signing up for a membership. Like, oh, these are really fun people and they actually care.
Speaker 1Yeah, I think it definitely conveys, like through everything that we do. Yeah, we're talking about our personality.
Speaker 2So, and you know, every location is different and so what they're submitting to me sometimes can be on the crazier side and sometimes on the more tame side, but you know the um, just the different array of content that I get. It's just so fun to see, like what everyone comes up with. There's a lot of different trends out there, oh yeah, oh yeah, we'd have our Tik Tokers, and then we have those who are camera shy. So whenever you see one on camera, it's like, oh my gosh, you posted yay.
Speaker 1Or you have the older ones, like myself, when we try and make a TikTok and we're like, okay, how do I do this?
Speaker 2How do I edit it on YouTube? Do I take it somewhere else? Who does this?
Speaker 1to how do I get the music?
Speaker 2on. No, it's been such a blast and I think just um. You know as much as I enjoy the creativity, I think the teams also really enjoy being able to create content that they like to.
Speaker 1Are there any fun TikTok trends that you've liked lately?
Speaker 2Um, the, uh, the one that Kennedy did, I think, with the little she like got her her um boyfriend to bring her her heels like where you're like standing on the Botox bottle. We didn't do that for safety reasons, but, um, I think that one was really fun, um, and it was so simple. It was just silly Um, but they made such a big fun thing out of it and and that did pretty well. So that was probably the most recent one that I I think a lot of people liked.
Speaker 1Yeah, that was a good one. It's been fun too that you've allowed us to be creative with it, and it's not like, okay, we have to do this type of video on this and you're just like, hey, send me some if you have anything more educational today.
Speaker 2I'll take that. If you want to make something super fun and silly, I'll take that too. Like I think that's also the joy in and being able to be flexible like that. Like that's where it being fun comes in. I don't want to like. I keep repeating myself, I don't want it to be a chore, I want it to be fun. I want you to feel inspired to do it.
Speaker 1Be even spurious.
Speaker 2Yeah, let's try.
Speaker 1So a big part of your role also is connecting with new leads when they're asking about our services. What does that process look like and would you say, are there any really common questions that you get? Is there something that kind of sticks out where most people, or is it such a variety?
Speaker 2I mean, we offer so many great things and I think you know, when you're researching the aesthetic world, if you don't have any background um and what you're looking at, it can be very overwhelming. And so that's kind of where I come in, as I bring it uh to you and like a very simple way, cause it doesn't have to be complicated, um, and sometimes, like they sound, the things sound so fancy and it's really so simple, like um. I mean, a year ago I would have never known what triseptide was and it sounds kind of scary and overwhelming at first, but I've lost 60 pounds on it, so I'll plug that right in.
Speaker 2Um, so yeah, like with all the different lasers and stuff, uh, I think most commonly it's like laser questions, um, and then you know how much is your Botox and filler, and um, yeah, I think just being able to break it down into like a more simple um explanation is it's a lot easier. And then a lot of membership questions. So we have a lot of different memberships, I do.
Speaker 1I feel like, do you get a lot of the Botox?
Speaker 2questions.
Speaker 1All the time.
Breaking Down Aesthetic Treatment Questions
Speaker 2Yeah, All the time. I think more commonly is like how much is it going to be? I'm like I can't tell you that what's?
Speaker 1my total.
Speaker 2I'm sorry, I'm sorry I'm being so vague. I truly don't have an answer. It's all based off of their muscle movement and that's something I can't quote. I can tell you how much it is per unit 797 if you're a first time client or a member, Um, but I yeah, I think, uh, how much is the total going to be? Is of my most popular Botox question.
Speaker 1You're like I don't know.
Speaker 2I literally don't know. Could be 15 units, could be a hundred. You got to come in. Yeah, Come in. Come in for your consultation.
Speaker 1So you also help manage the online portal answering client calls and questions. What would you say the biggest benefit for clients is for using that?
Speaker 2Use of access, so it's a lot easier than calling sometimes. Um, I mean, if you're scrolling through Instagram while you're at work, well, by all means, feel free to reach out and ask your questions. But, yeah, I think it's just like being able to like quickly, dm and be like you know when is this or how you know how can I come in and do this? Um, it's a.
Speaker 1A lot of people don't like calling Um, so texting and DMing is very popular. A lot of people sliding into your DMs, I guess all the slide-ins. Have you had any funny or like unexpected messages ever come through, like something that just kind of caught you off guard?
Speaker 2I don't know what I'm allowed to say.
Speaker 1Okay, well, maybe not anything too weird.
Speaker 2I have had, like you know, bots come in or like, do you get a lot of those? They're hit or miss. But I did get a lovely name, call Just random, like we weren't even talking. They just came into the chat and just said it and I was like, okay, then they left, I'm just going to leave that there. And then I blocked them. Smart, they left, I'm just going to leave that there, um. And then I blocked them. Yeah, I'm not a not ashamed to uh block a mean person.
Speaker 1So you are kind of that person in between the clients and the providers. So how does it feel to you, knowing that you are kind of that first touch point in someone's journey especially you've talked about a lot of these people come in not really knowing anything about the aesthetics industry and you're that first person that they really talk to. What does that mean to you? How does that feel?
Speaker 2I think, because of, like, my extensive background with couture, um, being in all of those positions prior really gives me like a good perspective.
Speaker 2So, you know, I have the medical assisting side of like when I'm answering my questions, like I know what, what the answers are, and working so closely, like with Diane and the providers through the years and stuff, like it gives me the knowledge and like I don't know, like being able to connect with them in that way too and not just like I'm a third party and I'm just IPL, fractional, whatever, like I have seen transformations and so I know what that's like and I know when you're inquiring, like you're also probably looking for that too. So, being able to answer the questions in a way that is personal because I also do some of these treatments and I I have that experience with that but also, you know, knowing what a provider would say um, obviously I'm not making like a medical recommendation, but, um, you know, I've I've been around the block, like I know, I know what the answer I guess would be in you know being able to recommend things, and so I think that helps a lot.
Speaker 1If you could give a client one tip for reaching out for the first time, what would it be? Don't be scared.
Speaker 2I don't bite all the time. Yeah, don't be scared. I'm literally a wealth of knowledge and I enjoy being able to explain things and make them less scary. Talking to somebody about aesthetics sometimes can be a little unnerving like, especially if you don't really quite know what you're looking for. But no question is a dumb question. I think sometimes you just want to know, and I mean, we do have a lot of information on our website. Um, but if you just have a quick question pop in, I'm here to help.
Speaker 1So if someone does want to get in contact with Couture Med Spa, what would be? I guess there's not just one route, but what would be the ways that they can get in touch?
Speaker 2Uh, have a live chat, so uh, I um you know on there a lot um, and then also instagram where can they find the live? Chat.
Speaker 2It pops right up on the website as soon as you as soon as you go to couturemedspotcom, it is right at the bottom it'll kind of pop up and be like how can I assist you? You and it'll. It'll show you if, like you know, support is online or not. Um, but yeah, you can type in your little question there, you can send a DM, you can call the spa. Um, all of the girls who answer the phone are able to help too. Uh, so yeah, anywhere, I'm everywhere all the time Get in touch. Yeah, get in touch.
Rapid Fire Q&A with Dom
Speaker 1Don't be scared, so okay. So now we're just going to do a little rapid fire questions to wrap it up, to end up, all right. So this is going to be our quick get to know Dom real quick, oh geez, all right. Coffee or tea, coffee TikTok or Instagram Instagram Dream celebrity. You'd love to see follow Couture's social media. Oh gosh, how is this not the fastest answer for you? I don't know. Who are you obsessed with?
Speaker 2Jenna Marbles, but she's not on the internet anymore. I miss Jenna Marbles. I love her so much.
Speaker 1Come back. All right, we'll come back to that one Favorite treatment at Couture Men's Spa. Ooh, my favorite treatment hydrafacial Go-to hype song while working.
Speaker 2You don't even want to know what my playlist sounds like. It really depends on the day. It's a mix of everything, just everything.
Speaker 1Okay, so dream celebrity You'd love to see follow couture.
Speaker 2How is?
Speaker 1your answer, not Taylor Swift.
Speaker 2I mean, obviously, but are we talking about, like, an aesthetic person or just anybody? It's got to be Taylor Swift. I was like, how did she?
Speaker 1not say this right away.
Speaker 2That's literally my mother.
Speaker 1You threw me off and you were silent. I'm like how did Taylor Swift not come out?
Speaker 2of her mouth. I was like oh my God, is she like asking? I'm not in touch, but I'm aware, but I don't know what their Instagram handles.
Speaker 1Okay, so we'll go back to that question. Dream celebrity, you'd love to see follow up with your social media. Bing, bing, bing, bing, bing.
Speaker 2Like. I'm ready If she ever liked. Even if you just need to like it, I will shout it from the rooftops. Taylor Swift loved it.
Speaker 1Oh, perfect, all right. Well, do you have any? Any final thoughts or anything for anyone?
Speaker 2what is your favorite treatment combo oh my favorite treatment laser or facial lives or even anything.
Speaker 1Oh so okay it's gonna be me rapid, it's gonna. It's gonna be two IPLs for my pigmentation and micronealing with exosomes. Love it, my favorite. Yeah, yeah, cherry on top. I know it's so good get your exosomes.
Speaker 2Get your exosomes to set it on easy, do it, just do it yeah that's my favorite, like Shia, LaBeouf, just do it all right, dom.
Speaker 1Well, thank you so much for joining me today and giving us a look inside the amazing work that you do behind the scenes with Couture Med Spa. From our social media leads, client portals, you really take care of our clients.
Speaker 2I try.
Speaker 1We appreciate that. Add a little sparkle to your day. So take a look at all of Dom's work that she's put out there on all of our social media. So you can find us on Instagram, tiktok, youtube, facebook all the things she mentioned our website, couturemedspotcom and has so much information on there.
Speaker 2You can get on the chat and say hi to her see how her day is going, pop in and say hi, yeah, see if she's listening to any Taylor Swift today?
Speaker 1Yeah, oh. Taylor Swift every day. That's for real, it's just. Whatever era I'm in, yeah, which one are we listening to today? Well, thank you so much for joining us and, um, yeah, we look forward to, uh, seeing you again someday here. Invite me back. Invite me back? Yeah, all right. Well, thanks for listening you.