The Dave Bess Show
Welcome to Movement Builders - where gym owners learn to serve fewer and live freer.
I'm Dave Bess, founder of Movement Builders and gym owner who escaped the volume trap using the 3M System. Instead of chasing more clients, I help gym owners build movements that attract premium clients organically.
This channel is for gym owners who:
- Feel stuck despite having a "successful" gym
- Want to work with dream clients only
- Are tired of paid ads and lead generation games
- Know there's something bigger they're meant to build
Every episode gives you real strategies from someone who's walked this path. No theory, just what actually works.
DM me "3M" on any platform for my free client attraction system.
Subscribe for new movement building strategies every week.
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The Dave Bess Show
Why Some Gym Owners Charge $500.....While Others Charge $5,000 (for the same program)
What the heck makes a premium offer worth $5,000?
Keith has invested north of six figures with me over five years. Not because I had better workouts or fancier equipment. Because I understood something most gym owners miss completely.
Every fitness offer is the same basic components: training, nutrition, accountability. So why do some gym owners charge $500 while others charge $5,000 for essentially identical programs?
The answer isn't what you include. It's who you build it for.
In this episode, I break down exactly what separates band-aid programs from bridge programs:
- Why your favorite client pays premium while others haggle
- The difference between fixing symptoms vs. transforming lives
- How to become the only option instead of the cheapest option
- Why understanding their complete journey matters more than your credentials
This isn't about adding more sessions. It's about solving every obstacle your dream client faces.
Want to create a signature offer and learn how to sell it? Check out coachdavebess.com