Just Vetting with Peter Tanella, ESQ.
This program fills the gap in veterinary education by focusing on non-clinical skills like communication, leadership, confidence building, and real-world readiness — all essential to long-term success in practice.
Just Vetting with Peter Tanella, ESQ.
5 | Maya Shaposhnik Cadena, Founder and CEO of Vetted | From Pet Parent to Founder: Empowering Veterinary Care at Home
In this episode of "Just Vetting", host Peter Tanella, Esq. sit down with Maya Shaposhnik Cadena, the inspiring founder of Vetted, who shares her journey from being a first-time French bulldog owner to creating a platform designed to empower pet parents at home.
She opens up about:
✨ The challenges of navigating pet health care alone
✨ The frustrations of unreliable online advice and the need for credible solutions
✨ Shadowing veterinary teams during COVID and seeing firsthand how many issues could be prevented with better education and proactive care
✨ Building and pivoting her business model — from telehealth to in-clinic care inside dog daycare centers, to today’s gamified, app-based approach that combines education, rewards, and AI-powered health tools
✨ Innovative features like Doctor Poop 🐶💩 (yes, really!) that help pet parents monitor their pets’ health from home
✨ The importance of empowering veterinary technicians, supporting veterinarians, and reducing caregiver burnout
✨ Lessons learned about pivoting, failure, and resilience as an entrepreneur
🚀 Today, Vetted is live as a global platform that gamifies pet care, rewards great pet parenting with Care Coins, and partners with brands to make pet health more affordable and engaging.
If you’re a pet parent, veterinarian, or just passionate about innovation in animal care, this is an episode you won’t want to miss.
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