ExperiMENTAL | Smarter Marketing Starts Here

For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.

Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.

If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.

New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.

Host

Sundar Swaminathan

Sundar Swaminathan is a data scientist turned marketer who has spent his career at the intersection of growth, experimentation, and brand. As the former Head of Brand Data Science at Uber, he led measurement for over $1B in marketing spend, giving him a front-row seat to what actually moves the needle. He’s also the creator of the ExperiMENTAL newsletter, where thousands of B2C marketers learn how to cut through noise and make better decisions. With a knack for turning complexity into clarity, Sundar now hosts the ExperiMENTAL podcast to ungate high-impact knowledge and help others build confident, data-informed marketing strategies without burning out along the way.

http://instagram.com/@theexperimentalpodcast