ExperiMENTAL | Smarter Marketing Starts Here
For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.
Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.
If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.
New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
ExperiMENTAL | Smarter Marketing Starts Here
Trailer
Welcome to ExperiMENTAL, the podcast for B2C marketers, founders, and analysts who are done with surface-level advice and ready to make smarter, data-informed decisions.
Hosted by Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, this show is your go-to space for cutting through noise and building high-impact marketing strategies that actually work.
If you’ve ever wondered whether your best marketing move is to stop spending, or how to prove ROI beyond the usual metrics, you’re not alone. Sundar brings clarity, curiosity, and real experience to every episode, with honest conversations and practical frameworks from leaders at companies like Uber, Faire, and Google.
Expect sharp insights, thought-provoking questions, and strategies you can actually use.
🎙️ Ready to stop guessing and start experimenting?
Subscribe to ExperiMENTAL and get bi-weekly episodes that help you think critically, test boldly, and lead with confidence.
📩 Join the newsletter: https://experimental.beehiiv.com
New episodes every second Thursday on Apple Podcasts, Spotify, YouTube, and wherever you listen.
🎧 ExperiMENTAL is hosted by Sundar Swaminathan, Head of Data Science at Bounce and former Uber leader. This show is your behind-the-scenes look at how top marketers and data scientists make smarter decisions.
🧠 Expect unfiltered conversations, mental models, and case studies that help you cut waste, build conviction, and grow your B2C business.
📬 Subscribe to the ExperiMENTAL newsletter for deep dives and frameworks: https://experimental.beehiiv.com/
