Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Yes, the Trust Recession is Real. Here’s What to Do About It.
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
AI didn’t create the trust recession—but it’s exposing the cracks.
If your marketing feels disconnected, this episode is your wake-up call.
Brand trust is plummeting—and it's not just a stat. It's showing up in your ad performance, email engagement, and conversion rates. But while most online business owners are panicking, Ruth is mapping out a better way forward. In this episode, she breaks down what’s actually driving the trust recession, why authenticity isn’t optional anymore, and how to build scalable trust without burning yourself out. If you’re ready to lead with connection (and still make money), don’t skip this one.
What You’ll Learn:
- Why trust is the real currency in 2025—and always has been
- The critical difference between being the bottleneck and being the brand foundation
- How to scale your voice and authenticity using AI (the right way)
- What most businesses get wrong about evergreen systems and automation
- 5 strategic ways to rebuild trust across your funnel and content ecosystem
Resources Mentioned:
Join The Shift weekly newsletter HERE.
Key Quotes:
- “You can’t delegate trust. You have to earn it—person to person, interaction by interaction.”
- “Trust doesn’t scale by accident. It scales on purpose.”
- “AI won’t make your brand more authentic. But it can help you be more you—if you train it right.”
- “You can’t build a business on connection if you’re hiding behind your brand.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
