Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
The Future of Online Course Creation in an AI-Powered World
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
Are traditional online courses dying in 2025?
Not exactly—but if you’re still packing your program with more content to “add value,” this episode will change everything.
Why This Matters:
In a digital landscape oversaturated with information and AI-generated everything, your audience isn’t craving more content—they’re desperate for transformation. In this powerful solo episode, Ruth pulls back the curtain on how she completely rebuilt her Powerhouse program from the ground up and what that process revealed about the future of course creation. If you’re a course creator, coach, or content-based business owner, this episode is your roadmap to creating high-value offers that scale without overwhelming your audience—or yourself.
What You’ll Learn:
- Why “more content = more value” is a myth that’s killing your conversions
- How Powerhouse 2.0 redefines what course delivery should look like in 2025
- What the rise of modular frameworks and custom AI tools means for YOUR offers
- The difference between a “content dump” and a transformation engine (and why it matters)
- How to remove friction, amplify your voice, and scale without burning out
Resources Mentioned:
Join The Shift weekly newsletter HERE.
Key Quotes:
- “More content doesn’t create transformation. Clarity does.”
- “Your framework is your differentiator, not your video count.”
- “AI doesn’t replace your voice. It amplifies it—if you use it strategically.”
- “What you’re building isn’t a course. It’s a transformation engine.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
