Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Is Organic Traffic Worth the Effort in 2025?
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
Is organic traffic dead… or just misunderstood?
If you’re exhausted by constant content creation but still not seeing results, this episode is your reality check. I’m breaking down exactly where organic fits in 2025—and how to stop chasing the wrong strategy for your business.
Why This Matters:
Let’s be honest—there’s more conflicting advice about organic vs. paid traffic than ever before. One expert says, “Organic is dead.” Another says, “Ads are a waste.” And meanwhile, your reach is shrinking while your ad costs keep climbing. So what’s actually worth your effort this year? In this episode, I’m cutting through the noise and showing you the real numbers, the real strategy, and the truth about what works right now.
If you’re tired of guessing what will move the needle—and ready to start thinking and scaling like a real CEO—this one is for you.
What You’ll Learn:
- The real, unfiltered pros and cons of organic and paid traffic in 2025 (not just the internet myths)
- The only times you should prioritize organic traffic, and when to go all-in on paid
- How to use organic content for market research, authority, and trust (without burning out)
- Ruth’s framework for testing, validating, and scaling content using both organic and paid (step-by-step)
- Why relying on a single traffic source is the riskiest move you can make right now
- The system top entrepreneurs use to future-proof their audience, revenue, and sanity
Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
AI Engine Workshop - Train AI to think like you, so your business stops depending on you.
Key Quotes:
- “The most successful entrepreneurs don’t choose sides. They choose strategy.”
- “Organic traffic builds real authority over time… trust is the foundation of all high-converting sales.”
- “The smartest strategy for most online business owners is to use both organic and paid traffic together, strategically.”
- “Stop looking for the magic bullet. Start building a system that works regardless of what happens to any individual platform or algorithm.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
Powerhouse Program: rsbcourses.com/joinpowerhouse
