Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Is There Really Such a Thing As Passive Income in Online Marketing?
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
You’ve seen the screenshots. Heard the promises. “Make money while you sleep.” “Set it and forget it.” But is passive income in online marketing actually real—or is it just a seductive lie?
In this episode, Ruth Soukup breaks down the truth behind the passive income myth. She shares what actually works in 2025, how the market has shifted, and the systems you need to build true evergreen revenue (without burning out or selling garbage).
If you’re tired of chasing hacks and ready to build something real and sustainable, this episode is for you.
What You’ll Learn:
- Why the “set it and forget it” model doesn’t work anymore (if it ever did)
- The real reason funnels fail—and what to do instead
- Ruth’s behind-the-scenes story of the closest she ever came to “passive income”
- How to build trust in a skeptical market flooded with low-quality products
- The 5-phase Powerhouse Freedom Path for building an Evergreen Sales System
- Why strategic freedom beats passive income every single time
Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
AI Engine Workshop - Train AI to think like you, so your business stops depending on you.
Key Quotes:
- “Passive income is a myth. Strategic freedom is what actually scales.”
“You don’t need a business that runs without you—you need one that doesn’t depend only on you.” - “In 2025, trust is the currency. Automation alone won’t earn it.”
- “You can’t automate legitimacy—but you can systematize how you build it.”
- “The entrepreneurs making real money aren’t chasing passive income. They’re building systems that let them lead strategically.”
- “If your funnel keeps failing, it’s probably not the tech—it’s your clarity.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
