S3 E1 | How Employer Brands are Redefining Education's Role in the Workforce with Brandon Busteed

In this premiere episode of An Educated Guest Season 3, host Todd Zipper sits down with Brandon Busteed, CEO of BrandEd, for a compelling conversation about the seismic shifts occurring at the intersection of education and workforce development. This episode explores why employer brands are increasingly stepping into the role of educators, redefining how talent is developed and valued in a rapidly changing economy. From the growing skepticism about traditional degrees to the urgent need for relevant skills, Brandon offers a nuanced perspective on the forces driving companies to build innovative learning solutions and strategic partnerships.

The discussion delves into critical data points, including why today's 18-24 year-olds represent the least working generation in U.S. history despite high demand for internships. Brandon makes a powerful case for why employers must embrace work-integrated learning, viewing it as a crucial "try before you buy" strategy for talent acquisition. They discuss the vital importance of effectively measuring the return on investment for these educational initiatives, and Brandon shares a bold prediction: the future will see the distinction between a school and a workplace become increasingly indistinguishable, creating a new educational blueprint for the 21st century.

Key Takeaways from this Episode:

• The "Least Working Generation": Understanding the alarming trend of declining work experience among young adults and its implications for the future workforce.
• Employers as Educators: How leading companies are building their own educational programs and talent pipelines to address critical skills gaps and drive competitive advantage.
• The ROI Imperative: The vital need for robust metrics to quantify the true return on investment for employer-sponsored education and talent development.
• Work-Integrated Learning: Why hands-on, real-world experiences (like internships and apprenticeships) are becoming non-negotiable for student success and employer recruitment.
• Blurred Lines: Brandon's vision for a future where education and the workplace are seamlessly integrated, making it difficult to distinguish between the two.

About Our Guest:

Brandon Busteed is a prominent figure in the education and workforce development space, currently serving as the CEO of Branded. He is widely recognized as a thought leader on the future of higher education, career readiness, and the evolving relationship between employers and educational institutions. His work often focuses on how to improve America's "talent health" by aligning educational outcomes with workforce needs and demonstrating the value of education through career success.