Full Transcript: The Complete Guide to Marketing Automation Workflows

Why Automation Needs Strategy explores how a marketing automation workflow can turn mapped customer journeys into scalable systems for lead conversion and retention.

In this podcast, we break down how segmentation, modular design, testing, platform selection, and continuous optimization help teams build automation that supports real business outcomes.

Whether you're a marketer, founder, or growth leader, you’ll learn how to move beyond tool-based automation and create workflows that align marketing activity with sales performance.

👉 Read the full guide:

https://riseopp.com/blog/the-complete-guide-to-marketing-automation-workflows