The Metamorphosis Moment

Part 1: AI in Marketing: Hype vs. Reality

Noetic Consultants Season 1 Episode 2

In this episode of The Metamorphosis Moment, Consultants Samantha Martin and Michael Barry unpack how AI is changing the game for marketers. They cut through the noise around fear and hype to focus on what’s working and what still needs work. 

Michael shares why many marketing leaders overestimate their team’s AI readiness and how that gap can lead to confusion or missed opportunities. He explains how AI isn’t here to replace marketers but to make strong ones even better—if they’re willing to invest the time to learn and experiment. 

They also dig into the power of prompts. From using AI as a research tool to training it to understand tone, context, and quality, Michael walks through how to get the most out of today’s tools. If you only use AI for surface-level content, this episode will challenge you to think deeper. 

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