The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
Part 1: AI in Marketing: Hype vs. Reality
In this episode of The Metamorphosis Moment, Consultants Samantha Martin and Michael Barry unpack how AI is changing the game for marketers. They cut through the noise around fear and hype to focus on what’s working and what still needs work.
Michael shares why many marketing leaders overestimate their team’s AI readiness and how that gap can lead to confusion or missed opportunities. He explains how AI isn’t here to replace marketers but to make strong ones even better—if they’re willing to invest the time to learn and experiment.
They also dig into the power of prompts. From using AI as a research tool to training it to understand tone, context, and quality, Michael walks through how to get the most out of today’s tools. If you only use AI for surface-level content, this episode will challenge you to think deeper.
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