The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
Part 2: AI in Marketing: Hype vs. Reality
If you missed part one of this episode, catch up here: Part 1: AI in Marketing: Hype vs. Reality.
Continue the conversation in Part 2 as Noetic Consultants Samantha Martin and colleague Michael Barry dive deeper into how marketing teams—from agile startups to global organizations—are successfully integrating AI into their workflows.
They dig into practical ways to measure AI’s ROI, from team sentiment surveys to project baselines, and Michael highlights why clear guardrails and shared playbooks are essential, especially for larger teams.
The conversation extends beyond content, exploring how AI is transforming project management, CRM, and recruitment. The key message? Don’t wait. Start small, test frequently, and continually refine.
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