The Metamorphosis Moment

Part 2: AI in Marketing: Hype vs. Reality

Noetic Consultants Season 1 Episode 2

If you missed part one of this episode, catch up here: Part 1: AI in Marketing: Hype vs. Reality.

Continue the conversation in Part 2 as Noetic Consultants Samantha Martin and colleague Michael Barry dive deeper into how marketing teams—from agile startups to global organizations—are successfully integrating AI into their workflows. 

They dig into practical ways to measure AI’s ROI, from team sentiment surveys to project baselines, and Michael highlights why clear guardrails and shared playbooks are essential, especially for larger teams. 

The conversation extends beyond content, exploring how AI is transforming project management, CRM, and recruitment. The key message? Don’t wait. Start small, test frequently, and continually refine. 

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