The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
Finding Your Moral Compass: Blending Strategy and Humanity in Healthcare Marketing with Kelly Jones
On this episode of The Metamorphosis Moment, Nancie McDonnell Ruder speaks with Kelly Jones, Senior VP of Marketing and Partnerships at Compass Health Center, about the unique challenges of marketing in behavioral health.
Kelly shares her unconventional career path, driven by curiosity, systems thinking and a commitment to bridging gaps in mental healthcare.
She highlights Compass’ innovative role in filling the gap between outpatient therapy and hospitalization, emphasizing the urgency of timely care and the importance of reducing stigma. The conversation also delves into leadership, vulnerability and the emotional weight of marketing life-changing services.