The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
Three Leadership Shifts CMOs Need To Make with Ann Mukherjee
Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, joins The Metamorphosis Moment for an honest conversation on what modern leadership and modern marketing really require. Host Nancie McDonnell Ruder explores Ann’s philosophy of leading with humanity and purpose, where metrics like Return on Responsibility (ROR) matter just as much as ROI.
Ann shares what it took to transition from CMO to CEO, why marketers must stop speaking a different language from the rest of the C-suite, and how predictive demand science can transform an entire business. She unpacks the marketer’s role as the “Rosetta Stone” of the organization, connecting consumer needs with company growth strategies.
From tough decisions and candid feedback to the daily challenge of radical prioritization, Ann speaks openly about learning, unlearning and the power of staying curious.
For any marketer eyeing the C-suite, this episode is a must-listen!