The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
The Science of Trust in Health Tech
In this episode of The Metamorphosis Moment, David Esposito, CEO of ONL Therapeutics, explores what it takes to build trust in health tech innovation.
From navigating decisions with imperfect data to embracing fear as a leadership tool, David shares how he keeps teams grounded while moving forward.
He unpacks the danger of falling in love with technology at the expense of real-world needs; drawing from a hard-earned lesson in hospital disinfection tech.
His candid reflections offer a powerful blend of optimism and realism that resonates with investors, teams, and patients alike.