The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
The Power of Consumer Fluency: How to Transform Legacy Businesses
In this episode of The Metamorphosis Moment, we sit down with Erin Laya, Vice President of Marketing, Business Acceleration at Brunswick Corporation.
Drawing on her time leading brands like Mattel, Dyson and Denon, Erin shares honest lessons about what it really takes to build marketing capabilities inside legacy organizations where product and engineering have long been at the center. She and Noetic Consultants' CEO and Visionary, Nancie McDonnell Ruder dive into the challenges of earning trust, getting alignment and bringing teams along for the ride — all while keeping the customer at the heart of the work.
Erin’s stories are full of practical takeaways for any leader working to create change in a complex or legacy organization.