The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
From System to Story - Kevin Corcoran on Reframing Higher Ed For Today's Learner
In this episode of The Metamorphosis Moment, we explore what it means to truly serve today’s learners—and how higher education must evolve to keep pace.
Nancie McDonnell Ruder sits down with Kevin Corcoran, Strategy Director at Lumina Foundation, to discuss the urgent need for trust, relevance and flexibility in the higher ed landscape. From competency-based learning to audience-informed strategies, Kevin shares how institutions can reframe their stories to align with the lived experiences of today’s students—many of whom are balancing work, family and finances while pursuing their education.
With a background in investigative journalism and systems strategy, Kevin brings a unique perspective to this moment of transformation. He unpacks the disconnect between institutional intent and student reality—and how community colleges, in particular, can lead the way through bold branding, partnerships, and place-based strategies.
If you're a higher ed leader, strategist, or brand builder navigating change, this conversation offers powerful insights and practical direction.