The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
Honoring Legacy, Inspiring Change: Joelle Park on Modern Hospitality
This week on The Metamorphosis Moment, host Nancie McDonnell Ruder sits down with Joelle Park, Senior Vice President and Chief Marketing Officer of BWH Hotels, for an inspiring conversation on leading brand transformation with empathy and clarity.
Drawing from her experience leading marketing for a globally recognized hospitality brand, Joelle shares how she's able to balance heritage and innovation, align diverse teams and use both storytelling and data to build brand consistency.
Joelle also shares a pivotal career moment that changed everything, and how voicing her passion for blending marketing with purpose and culture opened unexpected doors. Her story is a powerful reminder that speaking up for what's important can shape your career in ways you never imagined.
Whether you’re evolving a brand, rallying your organization around shared values, or finding the courage to define your own leadership journey, this episode offers practical insights and inspiration for marketers navigating change.
To learn more about how Noetic is strengthening brands and the people who build them, visit us at noeticconsultants.com.