The Metamorphosis Moment
Strong brands don’t just happen. They’re built.
The best brands don’t win because they have the loudest ads or the biggest budgets. They win because their leaders get it. They know that branding isn’t just about logos and taglines, it’s about alignment, leadership, and trust.
That’s what ‘The Metamorphosis Moment’ is all about. This series examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution.
At Noetic, we help marketing and organisational leaders bridge the gap between brand strategy and brand execution. We equip them with the tools, insights, and training to build brands that not only stand out but also stand the test of time.
The Metamorphosis Moment
Keeping a Global Brand Grounded in What Matters
How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities?
Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Latin America, North America and other global markets, Bulbul shares unforgettable stories about what it takes to honor global brand values while staying deeply connected to local communities.
From creating the Play Pinoy campaign celebrating Filipino basketball to launching Nike Hyper Court in Manila, Bulbul's work demonstrates how purpose-driven marketing creates real impact. She reveals the transformative power of the "no logo test," her jar of trust framework for leading across cultures, and why not knowing can be your greatest leadership strength.
Her pivotal moment is deeply personal: as a young mother in India, Bulbul faced a career-defining choice that required leaving her three-year-old daughter for six months to pursue a stretch opportunity that changed everything. Listen to hear how she navigated this critical time and the difference it has made in her growth and outlook.
Whether you're leading across cultures, building purpose initiatives, or bringing more curiosity to your work, this conversation offers wisdom for anyone committed to creating impact.
Strong brands don't just happen. They're built. The Metamorphosis Moment examines the subtle strategic shifts that transform good brands into great ones, led by the leaders who shape that evolution. Brought to you by Noetic Consultants—strengthening brands and the people who build them.
Connect with us at noeticconsultants.com.