Texitude

Episode Description 

What is Texitude? 

This week on The Texan Edge, Tweed Scott explores a real, lived Texas attitude that goes deeper than slogans or stereotypes. Texitude is that quiet mix of confidence, grit, scale, memory, and manners that shows up in everyday moments—from Hill Country cafés to refinery shifts on the Gulf Coast. 

It’s the rancher who stops to help a stranger in bad weather.
 The nurse who stays late because compassion matters.
 The roughneck who’ll argue hard and still show up for you the next morning. 

Texitude isn’t loud, but it’s unmistakable. It’s how Texans think, plan, recover from hardship, and treat one another—even when they disagree. 

Pull up a chair and take a closer look at the code that keeps showing up across Texas, one small decision at a time.  

Show Notes 

• An introduction to the idea of Texitude: a lived Texas mindset, not a caricature
• Why Texitude is built from small, everyday decisions—not grand gestures
• How grit, generosity, and scale quietly shape Texas culture
• The role of hardship, boom-and-bust cycles, and memory in Texas thinking
• Why Texans often sound optimistic and cautious in the same breath
• Courtesy, handshakes, and the unspoken rule that everyone deserves a fair shot
• How Texitude shows up in work, community, and disagreement
• A simple challenge: listen for Texitude in how people show up today

This episode sets the tone for a full week of conversations through the Texitude lens—what it is, how it formed, and why it still matters.
 
 

This isn't just a podcast, it's a Texas state of mind.

Chapters

• 0:05 Welcome To The Texan Edge
• 0:12 Defining Texitude Beyond Stereotypes
• 0:46 Everyday Acts That Build Culture
• 1:17 Thinking In Big Skies And Risks
• 1:49 Hardship, Memory, And Mixed Optimism
• 2:22 Manners, Fairness, And Shared Tables
• 2:51 Weekly Lens And Closing

Transcript

SPEAKER_00: 0:05

Well, hello there. It's great to see you back for The Texan Edge. I'm your host, Tweed Scott. Today's episode, in fact all this week, The Texan Edge dives into the Texitude idea, that mix of confidence, grit, and neighborly heart that shows up from a hill country cafe to a refinery shift on the Texas Gulf Coast. This isn't about stereotypes, it's about a real lived attitude that keeps showing up in Texas stories. Think of it as a quiet code that says, stand your ground, help your neighbor, and don't brag. Unless, of course, it's about your brisket. Texitude shows up in little things. It's the rancher who pulls over to help someone change a flat on a two-lane road with a blue norther blowing in. It's the Houston nurse finishing a 12-hour shift and staying late because somebody's grandma needs one more blanket and a kind word. It's also the Odessa Ruffneck who'll fight you on Friday night and loan you his truck on Saturday morning. Those small decisions stack up and become culture. There's only a sense of scale baked into the Texitude concept. Texans are comfortable with big big skies, big drives, big dreams, and sometimes big mistakes. That's why you hear somebody in a small panhandled town talking about a business idea like it belongs on a Dallas skyline. Go big or go home isn't just a slogan on a t-shirt around here. It's the operating system for how a lot of the Texans think, plan, and gamble on the future. Texitude carries a memory of hardship, drought, hurricanes, oil booms, and bust. Those cycles left a mark. Families that live through them all still tell kids and grandkids, don't waste, don't quit, and don't assume the good times will last forever. That's why a Texan can sound both optimistic and wary in the same sentence. The optimism says, we'll figure it out. The wariness says, well let's make sure we fill the truck before we hit the road. And running underneath all of that is a stubborn courtesy. Yes, ma'am, no, sir. A handshake that means something in a strong sense of that everybody deserves a fair shot at the table. Now you may disagree on politics, football teams, or the best taco in town, but Texitude says you can still share that table, swap stories, and walk away with a little more respect than you started with. Well, that's the Texitude lens for the week. Grit, scale, memory, and manners. As you go through your day today, listen for it. It's there in the way people talk, drive, work, and show up for one another. Sometimes loud, sometimes quiet, but always unmistakably Texan. Thanks for riding along with me today. I look forward to sharing some time with you again tomorrow, right here on the Texan Edge.