.png)
What One Thing?
One business. One lesson. Every week.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes every week — follow to catch the next one.
What One Thing?
04 Sophie Baldwin: Rebuilding After Redundancy: Starting Over and Finding Business Growth on Her Terms
After losing her corporate job, Sophie Baldwin took the leap into business — and learned fast that it takes more than a logo to build a brand. In this episode, she shares how she went from self-doubt to self-employed, why clarity beats perfection, and the one mindset shift that helped her grow a business that truly aligns with her values.
Sophie Baldwin, founder of Double Digit Ltd — a bookkeeping practice that helps business owners feel calm, clear, and in control of their finances. Sophie and her team work with purpose-led founders who care deeply about their work but often feel overwhelmed trying to juggle it all. Using smart tech and thoughtful processes to make their financial lives easier, more predictable, and less stressful.
Sophie also runs a neurodivergent-friendly business and lives in a neurodivergent household, and so understands the importance of flexibility, clarity, and systems that work in real life. Before launching Double Digit, Sophie worked as a PA in the City — an experience that taught her how to stay calm under pressure and keep complex things running smoothly.