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What One Thing?
One business. One lesson. Every week.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes every week — follow to catch the next one.
What One Thing?
06 Jenna Farmer - From Teacher to PR Pro
In this week’s What One Thing? podcast, we’re joined by Jenna Farmer, a former teacher turned journalist and PR expert who built a thriving six-figure business — without a media degree, London agency backing, or traditional network.
Jenna shares her journey to growing a flexible, purpose-driven PR business in the UK. We dive into mindset, marketing, systems, and why charging by the hour almost held her back.
✅ From blogging to books
✅ From solo to scalable
✅ From reactive pricing to powerful packaging
Her one thing? Moving from hourly rates to project-based packages — a shift that changed everything.
🎧 A must-listen for any service-based business owner ready to grow smarter, not harder.
Drop a comment - what is your one thing you've taken away from this episode?
CONNECT WITH JENNA on Instagram @jennafarmerpr
👇 CONNECT WITH US:
🔹 Hayley Baxter on LinkedIn: / hayley-baxter-
🔹 Corbar Accounting: https://corbar.uk/
📸 Instagram: / theoffgridaccountant
🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit
🔹 Affirm IT Services: https://affirmit.co.uk/
🎧 Listen on your favourite platform: What One Thing?