02. Why Pinterest is the Best Traffic Source for Creatives Who Hate Marketing

Tired of dancing on Reels, shouting into the Instagram void, or constantly trying to outsmart the algorithm? You’re not alone—and you’re not the problem.

In this episode, I’m breaking down why Pinterest is the most underrated traffic platform for creatives who want consistent leads without the content burnout. You’ll learn why Pinterest works so differently from social media, how it taps into a buyer-ready mindset, and why most service providers are completely missing out.

We cover:
 ▪️ Why Pinterest is a search engine, not social media
 ▪️ The mindset of buyers on Pinterest (and why it matters)
 ▪️ How a quiet, consistent pinning strategy can outperform your loudest Instagram post

If you're ready to stop screaming into the social void and start attracting aligned clients without selling your soul, this one’s for you.

📌 Links & Resources:
→ Join the free Overflow Content Channel on Telegram
→ Take the Overflow Quiz to learn what your funnel needs right now
→ DM me on Instagram: @stine.andersson.co

Transcript

0:00

You are listening to Overflow Funnels, the podcast for creative entrepreneurs who want sustainable freedom. First marketing strategies that actually convert. I'm St. Pinterest and funnel strategist for business owners who are done with burnout and ready for overflow. Every week I'll break down the strategy behind showing up less, selling more, and building a business that supports your life not the other way around. Let's dive in. Today we're gonna talk about why Pinterest is the best traffic source for creatives who hate marketing. If you are the one who is just tired of dancing to trending audios, you're tr cons, constantly trying to crack the algorithm, or you're feeling like you have to shout louder than everyone else to be heard. You will like this episode because I'm going to let you in on a secret. Pinterest might be the best traffic source you're not using or you're not using properly, uh, because Pinterest is not a social media platform, it's actually a search engine, and search engines are evergreen. That means your content can keep working for you for months, months, even years after you post it. Instead of posting on Instagram and watching it disappear in like 24, 48 hours, you can create one pen that can get hundreds or thousands of use, saves and clicks to your website, your offers over time. Think of Pinterest like, like Google, but with better branding, people go there to plan, dream, and buy'cause you're already looking for a solution. So be that solution. Pinterest users, they're just different. They're not, they're not scrolling, uh, on Instagram, on Pinterest, sorry to, to kill time. They're actively searching for the answers. They're typing in things like how to book more of the signed clients branding checklist for photographers. They're looking for ways to design their logo if they're starting a new business. If they're getting married, they're looking for. Poses like inspiration for poses. They're looking for the best photographer in their area. They're looking for venues, all of that stuff. So be there because if your content shows up at the exact moment they're asking that question, it's golden. That's when the right pin connect to the right blog that you've posted or freebie, and it leads to a client a sale or even a long time subscriber because we love those. Most creatives ignore Pinterest because they think it's just for recipes, DIY. But guess what? Pinterest has exploded with service providers, digital products, online offers and content creators. And the best part, you know, the best part is it's quiet. It's so peaceful. It doesn't demand you to post every day. All you need is a strategy that uses SEL Driven Pins Con, connected to blog posts and email opt-ins. I've helped clients go from 300 clicks a month to their website to over 2000, all from consistent, aligned pinning. Honestly, no hustle. And if this sounds like the kind of traffic you want in your business, I've got a free guide to help you with that. We have the funnel mini map below in the show notes to help you start building your Pinterest presses today. And in the next episode we're gonna talk about your blog. And spoiler is not. That is just gonna need to glow up. Talk to you next week.