06. Why I Refuse to Sell Services in Pieces

If you’ve ever felt like you’re doing great work inside a broken system — this episode is for you. I’m pulling back the curtain on a major shift I’ve made in my business, and it’s about more than just Pinterest, blogs, or email. It’s about why I refuse to sell my services in pieces anymore and why that decision changed everything.

We’re talking:

• The burnout that comes from being hired to deliver “just one thing”
• Why visibility without a funnel is a waste of money
• The truth about service providers being blamed for broken systems
• And how the Overflow Funnel was born — from strategy to execution to results

I’m not here to be your Pinterest girl anymore. I’m here to build the full funnel that actually sells — traffic, trust, and conversion on autopilot. And if you're ready to stop patching together tactics and finally make your content work, this episode will light a fire under you.🔥

📌 Links & Resources:
→ Join the free Overflow Content Channel on Telegram
→ Take the Overflow Quiz to learn what your funnel needs right now
→ DM me on Instagram: @stine.andersson.co

Transcript

0:00

You are listening to Overflow Funnels, the podcast for creative entrepreneurs who want sustainable freedom. First marketing strategies that actually convert. I'm St. Pinterest and funnel strategist for business owners who are done with burnout and ready for overflow. Every week I'll break down the strategy behind showing up less, selling more, and building a business that supports your life not the other way around. Let's dive in. Welcome back to Overflow Funnels, the podcast for creatives who are done playing small and ready to build system that brings in traffic, trust, and consistent sales. In today's episode, I'm gonna be a little spicier than usual. Usual. I'm gonna give a little more, and I'm gonna be real honest because I'm gonna talk about something that's been building up. For a while I've been working on it. I've been thinking about it, and it kind of just became really clear on a group call, on a mastermind call with my coach, um, and her amazing clients. And I just wanted to share it with you guys and my take on it and how I am repositioning my offers and my services to align more with my beliefs. So I'm a Pinterest girl. I've been that for. So many years, uh, privately, I've always been scrolling Pinterest, you know, looking for inspiration, putting together my dream house, my car, like, you know, all of the stuff, wedding dresses, and. Just being a Pinterest girly. And then I got into business, uh, a few years ago doing Pinterest management. Uh, I worked with bloggers, like food bloggers. I worked with mommy bloggers. I've worked with service providers, creators. Like the list is long. Um, I've done done for you. I've also had courses and like a lot of stuff going on, um. And then I added on blogging because I couldn't just do Pinterest because just sending people to the website and then like kind of having them just hanging there was not feeling right. So I added blogging so the audience had somewhere to go and you could show off your expertise as a client of mine. Um, and then. Lately I've been feeling that pull Again, that is not enough because there's still people falling off somewhere. Uh, so I don't want to sell deliverables that are leading to nowhere, so I'm taking it even further than blogging. So in this episode, I'm gonna draw the line and I'm gonna tell you why I refuse. To sell my services in pieces anymore and why it's transforming everything for both me and my clients because like honestly, you don't need more content. You need a funnel, a customer journey that makes your kind of content work. So we're just gonna dive into it. So, like I said, for a long time I've offered Pinterest management blog, writing, some light email support here and there. Nothing big, but they've been separate services, uh, neatly packaged and you can like opt in and opt out and do whatever. Uh, and it's been working for a while. I've had happy clients. I was getting paid, but it's. Like I said, something's always felt off because no matter how great all the individual pieces was to. Was the bigger picture was missing. So my clients would hire, would hire me for Pinterest, but their content was misaligned, their offers were unclear and they basically had no funnel. So I'd be driving thousands of click to, to a website that had like no system to convert those people into actual buyers. So I am doing my job really well, but there's no return of it, of investment, and not because of a lack of TR traffic, but because of a broken system. So guess what? When the client doesn't see result, they don't blame the funnel. They never built, they blame the Pinterest girly or the blog girl. Uh. Even though I knew what was missing. And that kind of setup creates burnout. It creates resentment. It puts service providers in a position where we're expected to deliver miracles with half the tools and zero authority. And I realized I'm not here to plug holes in someone else's systems. I'm here to build overflow. So at some point I had to ask myself, why am I doing all of this strategic work behind the scenes, mapping the funnel, shaping the messaging, aligning content with launch cycles only to stop short? Why am I being paid for executing while giving away the strategy the industry wants us to? Niche down to one little piece. Just do Pinterest, just write blog, just do email. But here's the thing, I don't wanna stay in one lane anymore because I'm not just a tactician, I'm a strategist. I don't wanna do one thing. Well, I wanna make the whole system work better. So my lane is the entire highway. Clients. Don't need five different freelance, they're managing five different channels without talking to each other. They need someone who can connect the dots, someone who sees the whole picture, someone who can build the kind of funnel that actually sells. And that's what I do. And that is what overflow funnel is about. It's about pushing the content out. It's about creating a content ecosystem that works. Pinterest blogging, email, plus the strategy that ties it together and makes it convert because strategy without execution is just wasted potential execution without strategy. That's just task work. And I don't do task work. I bill system that's south. So I had to stop selling what people thought they needed and start selling what actually gets them results. And here's something that might ruffle a few feathers, a little spicy, but I'm saying it anyways because I see there's a lot of Pinterest and blog managers out there who truly don't care what happens after the discovery stage. They're not thinking about what happens after someone clicks. They're not tracking what converts. They're not asking how to make visibility worth something. And to be honest, to be frank, many of them don't want to know. They stay in their cell, their niche, deliver the deliverable and move on, and that's fine. That's your model, but I don't wanna be one of them. I refuse to be one of them because I wanna see my clients when I want them to crush it. I want to open my inbox to messages saying that blog post just made me four grand. I wanna hear this funnel helped me. I want to hear this funnel. You helped me map. It's filling my client calendar. That's fun to me. That's why I'm in business. I'm not here to push pins or stuff keywords or slap together newsletters just to say we sent something. I'm here to help my clients make money consistently, sustainably, and strategically, and to do that, I can't sell Pinterest only. I can't sell blogs in a vacuum. I can't throw a nurture email into an abandoned funnel and call it done. If I'm in, I'm in and I bring the whole strategy. So once I made this shift, everything changed both for my business and my clients. Now my clients see real ROI, not just numbers on a on Pinterest or clicks on a blog, but actual qualified leads, actual sales and actual results. They stay longer, they trust more, and they finally feel like they have someone who sees the whole pictures. Not just a piece of it. So when I run Pinterest for clients, now, it connects to the funnel always. When I write blogs, they're aligned with the email content and the sales strategy. Always when I create an email sequence, I know exactly where the reader is in the journey, always. And suddenly it all starts working together. It flows, it scales, and it sells because now I'm not just a service provider, I'm a strategic partner. I'm no longer showing up to check off tasks. I'm showing up to build something that works, and that's the shift that's overflow. So when you stop selling isolated services and start designing strategic systems, your clients don't just. Get through the month they grow. So to summarize, here's where I landed. I'm not the Pinterest girl anymore. I'm not the blog girl. I'm not the one who just writes the content and hope it performs. I'm the strategist who looks at the whole funnel, ties every piece together, and builds something that can run without a constant hustle, because Pinterest is visibility, blogging is trust, email is conversion, but the magic happens when they're all working together, stacked with intention and aligned with the transformation you actually sell. And that's what overflow funnel is. It's not about working harder, it's about working smarter with the right pieces in the right order, designed to support your goals. This is the work I love. This is the work that gets results, and this is the only way I'm doing business from here on out. So if you're tired of selling services that lead nowhere, if you've been hired to do great work in a broken system. If you're ready to own your brilliance and build a client journey that converts, book a 90 minute overflow strategy session, we'll map out your funnel, stack your offers, and turn your expertise into a system that sells without you constantly showing up or reinventing the wheel. The links are in the show notes. Let's stop selling in pieces. Let's build the whole damn thing. Okay? Catch you next time.