11. The Nurture Gap That’s Costing You Sales

You’re showing up. You’re getting traffic. Your offer isn’t the problem — so why aren’t people buying?

In this episode, I’m breaking down the nurture gap — that quiet space between discovery and conversion where trust either gets built… or your leads disappear. If you’re attracting attention but not making sales, this is the episode you need.

You’ll learn:
🔍 What the nurture gap actually is (and why most funnels ignore it)
⚠️ 3 signs your content is leaking trust
💌 The exact kind of nurture content that builds belief and gets people to buy

This isn’t about working harder or showing up more. It’s about creating strategic, connection-driven content that carries your leads all the way to the sale.

📌 Links & Resources:
→ Join the free Overflow Content Channel on Telegram
→ Take the Overflow Quiz to learn what your funnel needs right now
→ DM me on Instagram: @stine.andersson.co

Transcript

0:44

You've probably been told that your funnel needs more visibility. Get more eyes on it. They say, but what if the problem isn't actually the traffic? What if the problem is trust? Today I want to talk about the part of your funnel. No one's talking about the nurture gap. This is the space between discovery and conversion. And if you are not intentionally filling the gap with strategic belief, building content, your best leads are slipping right through it. So in this episode, I'm gonna break down what the nurture gap is. How to know if you have one and what to do right now to fix it. So the people already watching you actually buys from you. So let's start at the beginning. What is the nurture gap? Most people think of funnels as like this straight line content lead magnet sale, but that's not how trust works. There's a middle space between finding you and hiring you, and that space needs to be nurtured intentionally. That's the nurture gap. It's where your buyer is watching quietly. They're reading your emails, they're binging your stories. They're thinking maybe, but haven't made the movie yet. So if you don't strategically build belief, reinforce desire, and deepen the connection here, you're gonna lose them. Not because your offer isn't great but because they didn't trust themself enough to buy it. And that trust. Is your job to build. So here's three signs that you have a nurture gap, and we're gonna identify them first, and then we're gonna plug them. Number one, people say, I've been following you for, but still don't buy. That means they're lingering in your world, but something's missing. Haven't given them that push. They need to move. Number two, you're getting traffic, but conversions are low. Pinterest reels, SEO, they're working. People are finding you. But when they land on your world, on your site, on your profile, they don't feel anchored. That's the nurture gap. Number three, your emails sound good, but they don't convert. Chances are your emails are either too helpful or too inconsistent. They're not leading with beliefs, storytelling, or trust, billing, rhythm. So how do we fill the nurture gap and build trust that converts? Let's simplify it One. Rhythm over volume. You don't need to be everywhere. You need to be reliable. Create a consistent rhythm like one weekly email or two or three strong Instagram posts per week. That keeps you front of mind without burning you out. Connections over education nurture content is not about giving away more tips. It's about making people feel something. Tell stories. Use voice notes. Share behind the scenes thoughts. Show what it's like to work with you, not just what you know. Belief over logic. Your buyer isn't choosing between you and someone else. She's choosing between staying stuck or making a move. Your nurture content should reinforce her belief that change is possible and that you are the person to guide her through it. That is what turns lurkers into clients. So if your funnel feels quiet and you know it's not your offer, it's not your traffic, it's just something in the middle that something is your nurture gap and good news, it's fixable. You don't need to overhaul your funnel. You just need to start showing up in a way that builds trust with the buyer who's already in your world, and here's how I can help you do that. First off, you can go grab the free overflow clarity map. It'll show you exactly where your funnel is leaking trust and how to fix it. And if you want a full personalized funnel plan that maps outta your content, rhythm, nurture container, and conversion flow. Book a overflow strategy session with me. We'll spend 90 minutes together building it all out inside your personal notion dashboard, and you'll get seven days of follow up for coaching support to bring it to life. Let's make sure your nurture strategy do the heavy lifting in your business because the sales doesn't start at the offer, it starts the moment they find you and stays. Talk to you on the next one.