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The Right Tack
The Right Tack is the podcast for behavioral health practice owners who are navigating the business side of mental health care. Hosted by Paul Jonas, Co-Founder and CEO of BreezyBilling, and Jim Jonas, Therapist, Co-Founder of BreezyBilling, and Founder of The Jonas Center, each episode features real conversations with experts, providers, and industry leaders about the challenges—and wins—of running a successful practice.
Whether you're just starting out or scaling up, The Right Tack offers practical insights, honest stories, and actionable tips to help you grow with confidence.
Set your course—and let’s sail smoothly through the world of behavioral health business. Presented by BreezyBilling.
The Right Tack
How Defining Your Niche Can Transform Your Private Practice with Sara Ranssi
In this episode of The Right Tack, Paul and Jim sit down with Sara Ranssi, Owner and Mental Health Therapist at Hope and Healing Family Counseling. Sara is a Registered Play Therapist who has spent nearly two decades serving children, families, and the deaf community.
Sara shares how defining a clear clinical niche helped her build a meaningful and sustainable practice. She walks through her early years in children’s mental health, her transition into play therapy, and why being intentional about who you serve can strengthen both your client outcomes and your business.
You’ll hear practical advice on:
• How to choose and refine a niche that aligns with your strengths
• Why specialization can prevent burnout
• How to create better client-therapist matches through thoughtful intake processes
• What it looks like to scale a niche practice with integrity and purpose
Whether you are just starting out or looking to refocus your established practice, Sara’s story offers encouragement and actionable steps that can help you build a practice grounded in skill, passion, and clarity.
Listen in and learn how a niche can be the key to helping your practice grow while keeping your work deeply fulfilling.