Why Your Marketing Strategy Should Come Before Your Tactics | EP 02

Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective.

In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for your business.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:58 Guest introduction
2:08 What's the point of having a marketing strategy?
4:04 How do you differentiate yourself from your competitors
11:29 The basic building blocks of a good marketing strategy
15:48 Can I just get a professional to create a marketing strategy for me?
20:05 Reviewing your marketing strategy and how often
25:15 One last piece of advice to get started
28:13 Wrapping it up

Chapters

• 0:00 Kicking off the episode
• 0:58 Guest introduction
• 2:08 What's the point of having a marketing strategy?
• 4:04 How do you differentiate yourself from your competitors
• 11:29 The basic building blocks of a good marketing strategy
• 15:48 Can I just get a professional to create a marketing strategy for me?
• 20:05 Reviewing your marketing strategy and how often
• 25:15 One last piece of advice to get started
• 28:13 Wrapping it up