The Marketing Minute with EDGE Marketing
We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.
The Marketing Minute with EDGE Marketing
AI Is Changing CONTENT CREATION | EP 05
Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content.
We’re cutting through the hype to show you exactly how to use AI as a tool, not a takeover, to save time, spark ideas, and stay authentic online.
You’ll learn:
- How to use AI tools like ChatGPT, Claude, and Gemini effectively
- Why the human touch still matters in content creation
- How to avoid AI pitfalls like bias, hallucinations, and robotic writing
- Pro tips for writing content that sounds like you
Whether you’re overwhelmed by new tech or curious about how AI fits into your marketing strategy, this conversation will give you the clarity (and confidence) you need to create better content faster.
About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.
Find us at edgemarketing.ca
#AIMarketing #ContentCreation #MarketingPodcast
00:00 Kicking off the episode
02:58 Don't have time to create content? How AI can help
07:44 Make AI content sound less like AI
11:19 The AI tool EDGE uses
13:25 How to spot AI content
15:05 The human touch
16:29 Different AI tools
19:18 The process of creating content with AI
23:40 Back into the tools
26:51 AI image generation
28:11 How EDGE can help introduce AI to your business
30:22 Wrapping up the episode