Stop Confusing Customers & Build a Consistent Brand

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust.

Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience.

In this episode, you’ll learn:

• What makes a logo actually work for small businesses
• How to keep your brand consistent across signs, trucks, websites, and socials
• Why simplicity, memorability, and flexibility matter more than flashiness
• How to know when it’s time to refresh your logo (and how to do it right)
• The process EDGE uses to design strategic, scalable brand identities
• Real‑world examples of successful rebrands that built customer trust

Whether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you.

Timestamps:

00:00 Kicking off the episode

02:00 Brand Problems: ignoring it & inconsistency

07:25 What makes a logo work

12:05 Making an investment at the beginning will pay off in the long run

15:41 The branding process

27:34 Where your logo goes

32:39 A branding highlight

35:04 Brand refresh & first steps to new branding

37:39 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#Branding #LogoDesign #Rebrand