The Marketing Minute with EDGE Marketing
We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.
The Marketing Minute with EDGE Marketing
Turn Website Visitors Into LEADS (Before They Go to a Competitor)
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Someone visits your website, checks you out… and leaves. No call. No quote request.
Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today.
In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step.
What we cover in this episode:
- Why “buy now” isn’t enough
- Primary vs. secondary calls to action (and why most websites are missing one)
- High-performing secondary CTA ideas
- How to deliver lead magnets instantly without being pushy
- What your follow-up after they sign up should actually do (build trust)
Timestamps:
00:00 Kicking it off
05:09 The different Calls to Action
07:18 Offer them value
10:17 What you can offer
15:27 After they sign up
17:47 Tracking success
22:17 Wrapping it up
About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.
Find us at edgemarketing.ca
Easyleads CRM can be found at easyleads.ai
#CalltoAction #LeadGeneration #WebsiteConversion